PROPOSAL

COMPUTER PROGRAMMING

What is a DMP?

Data management platform (DMP) basically refers to a platform which is extensively used for the purpose of housing campaigning and audience information which is obtained from any kind of information sources. For example, digital programming incorporates apps and websites which enable advertisers to be in the position of advertising their advertising platforms (Bertholf et al., 2007). This in return implies that the DMP has the potential of offering a centralized location form multiple marketers who desire to access as well as manage their information, for example, cookie IDS and mobile identifiers. The objective behind them is to assist in creating DMP segments which have the capacity of improving their digital advertising campaigns (Susanne, 2011).

On the other hand, marketing publishers have the potential of using DMP s platforms with the objective information regarding their users. In that case, it impels that such individuals have the potential of using that data for packaging their audiences’ segments. In return for this, they have the potential of making multiple they serve to have the adverting of their platforms (Tarun, 2015).

The Electronic Data Capture (EDC) System and Clinical Database

With regard to the above information, it should be noted there are various reasons which compels buyers to increase their purchasing powers. For instance, with buying and programming, advertisers are given the potential of extending their campaigns across a large percentage of apps and sites through advertisement exchanges, DPSPs (demand program side platforms), and other networks campaigns (Susanne, 2011).

.  In other words, it implies that data management strategy which is currently used have the capacity making clinical marketers unify their performance and audience information regardless of the sources being used by them campaigns (Susanne, 2011).

Accordingly, another point of consideration is that the DMP that the advertisers establishes them to have the potential of purchasing information, device, demographics, device, purchasing  household information,  location, and so on (Gupta, 2012). In the same process, it is easier to analyze the manner in which each of the above segments had performed. Considering that, it implies that the marketers can have the potential of optimizing their selling base which allows them to realize the segment which performs best (Bertholf et al., 2007) This is also contained in the electronic signature features, audit trail, disastermitigation, identifying applicable software packages which are linked with it and so on.

Nevertheless, this is to say that the management of such information ought to critically segmented, analyzed, as well being stored.  This then means that the data management program entails pulling its performances of such segments (Gupta, 2012). On the same note, this enables the platform to make concrete analysis of the audiences which are either performing poorly or well (Bertholf et al., 2007). The objective behind this is to assist in feeding such information back to the EDC (electronic data capture) platform.  As noted, this implies that the data management platform makes the use of such a strategy in the process of optimizing the ongoing marketing campaigns (Tarun, 2015).

Advertising event/ Medical History Coding

Considering other areas of advertisements, it should be acknowledged that there have been other platforms providers such as Oracle and Adobe, and so on (Hunter et al, n.d.).

Medication Coding

When it comes to medication coding, it is essential to ensure that have concrete medical plans. This is because it has the capacity of ensuring high quality information.  Such information is essential because it enables clinicians to document the manner in which they will be reviewed, rarified, or finalized.  This is what governs the general use of DMPs as well as its modifications (Tarun, 2015).

 

 

 

 

 

 

 

 

 

References

Bertholf, R. L., Winecker, R. E., & Wiley InterScience (Online service). (2007). Chromatographic methods in clinical chemistry and toxicology. Chichester, England: John Wiley & Sons.

Gupta, S, K. (2012). Drug Discovery and Clinical Research. Jaypee Brothers Publishers

Hunter, C. M., Hunter, C. L., & Kessler, R. (n.d.). Handbook of Clinical Psychology in Medical Settings [recurso electrónico]: Evidence-Based Assessment and Intervention.

Susanne, P. (2011). Practical Guide to Clinical Data Management, Third Edition. Pharmaceutical technology. CRC Press

Tarun, J. (2015). Ectronic Data Capture System for Heart Failure Disease Management Program in Skilled Nursing Facility. Case Western Reserve University