Market segmentation of sports apparel

           Sports apparels are clothing worn for sports. They are preferred because they do not restrict movement. Their market can be segmented into; demographic, behavioral, geographic and psychographic. Demographically, the market can be divided into; men sport wear, women sport wear and kids sport wear since any gender or age can engage in sports, one’s social status in the society can determines the sport they engage in and apparel they buy (Wedel & Kamakura, 2000).

            Behaviorally, people tend to buy sports apparel according to how much they engage in sports. A person engaging in sports more often is likely to make more purchases of sports apparel. Geographically, people buy sports apparel that suit the sports that are favoured  by climatic conditions of a place. Psychographically, sports apparels are bought by those who have a life style that can accommodate sports, are bought by those who have a life style that can accommodate sports (Wedel & Kamakura, 2000).

 

 

 

References

Wedel, M., & Kamakura, W. A. (2000). Market segmentation: Conceptual and methodological    foundations. Boston: Kluwer Academic.