McDonalds Corporation
Issues Facing McDonalds Corporation
One of the major issues that McDonalds Corporation is facing is stiff competition in the food industry. This is mainly because the corporation has been losing clients rapidly in recent years. Clients who are between the ages of twenty and thirty are moving to the competitors who offer fast casuals. Writers who offer operations management assignment help at Edudorm essay writing service notes that there has been a great reduction of sales in the recent years as the corporation posted it deepest sales decline in the American stores in its operation for over 14 years. The stores held the largest sales percentage a year ago and the McDonalds Corporation states that this has largely been affected by competition (Reuters, 2015).
Product Menu Challenge at McDonalds Corporation
In addition, another issue that the McDonalds Corporation is facing is that the MC Donald product menu fails in appealing fully to the corporation’s customers (Jargon, 2014). The menu cannot, therefore, meet and satisfy the needs of the clients especially those from millennial generation (Jargon, 2014). Experts who offer corporate strategy assignment help at Edudorm essay writing service indicates that this is because individuals from this generation hold a greater and huge range of options than those generations that existed before. They are therefore seeking for menu’s that offers fresher and healthier chains of food with customized menu and prices (Jargon, 2014). The corporation was reported to have lost the kid appeal because in the world today children are not pleased by happy toys since they are learning and gaining knowledge in regard to nutrition (Berfied, 2014). The competition challenges have therefore affected sales greatly in china as well as in other regions that the corporation operates in (Berfied, 2014).
Effects of Challenges at McDonalds Corporation
Those problems that are most serious and are likely to last even in the long term are stiff competition and menu issue. This is because the food industry is increasingly growing and more food chains are being opened due to the development of technology and changes in lifestyle. The corporation should, therefore, change it sales strategies and products options to ensure that it fits fully in the industry which will help I gaining a competitive advantage over the other food firms. Authors who offer strategy assignment help at Edudorm essay writing service points that additionally, the issue of the unappealing menu may affect the cooperation in the future because of the rapid changes in lifestyle and therefore the McDonalds Corporation should thus adopt strategies that are flexible to incorporate the changes. The issues that are less serious are marketing and demographic issues this is because the company has a well-established name and it, therefore, requires adopting a strategy that is effective in ensuring that the message reaches a greater range of clients.
Solving the Challenges
The brand management strategy is very effective. This is because the corporation is facing issues with its branding because the competitors have adopted better and improved product branding. This will, therefore, help in attracting and gaining back the lost customers as branding contributes greatly in satisfying the customers (Reuters, 2015). Tutors who offer marketing assignment help at Edudorm essay writing service acknowledges that transparency campaign will, therefore, help the cooperation in its love strategy as this will increase trust from the clients as well as develop a good perception of the brands image based on quality especially among the millennial generation as they have been opting for chains like Chipotle due to their brands quality and branding (Reuters, 2015).
All Day Breakfast at McDonalds Corporation
McDonalds Corporation all day breakfast will be a long-term success because of the changes in economic activities. This is because individuals are now conducting business and activities based on different hours and therefore the breakfast strategy is bound to last for a long term (Storm, 2016). Instructors who offer business development assignment help at Edudorm essay writing service argues that this is indicated by the fact that the cooperation has reported a profit increase of over 35% in its last quarter which ended two months ago. The strategy will, therefore, be successful based on the fact that the cooperation has adopted strategies of ensuring that the breakfast products are well appreciated and can thus be taken at any time in the day (Storm, 2016).
References
Berfied S. (2014). McDonald’s Is Losing He Happy Meal Crowd. Pdf
Jargon J. (2014). McDonald’s Menu Problem: It’s Supersized. Pdf
Reuters N. (2015). McDonald’s New CEO Has a Modern Strategy to Fix the Brand. Pdf
Storm S. (2016).All Day Breakfast Helps Lift McDonald’s Out Of Its Slump. Pdf
