Skullcandy Company
Background of Skullcandy Company
Skullcandy Company typically creates world-class audio experience via the Astro Gaming and Skullcandy brands. The company creates both gaming and audio products for risk takers, pioneers, as well as innovators who assists inspiring to live at full volume (Melissa, 2013). From new innovations in the science of human and sound potential, to collaborations with coming musicians or athletes, Skullcandy Company lives by its mission of inspiring life at full potential through forward thinking ideas and technologies which fosters materialization and edge design (Ghuman & Aswathappa, 2010).
Skullcandy Company Business Objectives
On the other hand, in terms of development, it is widely acknowledged that majority of the business entrepreneurs do straggle with the main objective of maintaining the economies of scale since it is the main driver of economic development (Karami, 2007). Writers who offer dissertation writing help at Edudorm essay writing service notes that it means new business opportunities realized are used in introducing innovations into the market, secure competitiveness of the economy through creating new jobs. In other words, the forward-looking objective of this Skullcandy Company is related to the general consummation of the tender offer or merger and any associated benefits of the acquisition through the Incipio of Skullcandy. It relies on available information regarding its current expectations, assumptions and forecasts as well as the involved number of risks which may occurs in the long-run (Melissa, 2013). Moreover, some forms of uncertainties which have the potential of causing actual results may differ materially from those expected through the company’s forward looking statement.
Nevertheless, such uncertainties and risks are coupled with various factors of which some of them are beyond the control of the management authority. In particular, the risks which one or more closing circumstances to the transactions of Skullcandy Company may not be waived or satisfied on a timely basis. This is to say that due to the fact that there might be some sort of material patters arising from the management authority’s efforts, there is the need of satisfying the approval of the set objective of its establishment with regard to the economies of scale or the level of its competitors in the industry (Karami, 2007).
Without having that in mind, the activities of this firm may in return incur some unexpected costs, delays, or liabilities which are accompanied by adverse impact of viable product announcements i.e. operating performances and revenues, changes in demand of Skullcandy Company product, changes in inventories pricing and gross margin pressure, control of expenses and the general loss of customers.
The annual report of the 10-K also illustrates that the significant litigation, with regard to the intellectual property matters for instance risk associated disposition and acquisition, more especially those linked with international operations, affects matters relating to labor and employment in Skullcandy Company. In addition to that, the shift in accepted accounting principles and the increase in new regulations of the corporate disclosure and governance standards affects the projected outcomes of Skullcandy Company (Ghuman & Aswathappa, 2010).
Skullcandy Company Marketing Operations
With respect to the above considerations, it should be noted that Skullcandy Company operates internationally or domestically. The brand of the company is what symbolizes rebellion and youth which in turn embodies its motto. Experts who offer dissertation research assistance services at Edudorm essay writing service indicates that seemingly, it is the technology data analytic retailers and brands which aid in monitoring the nature of competition available in the industry hence making it easier to track its rivals (Stokes, 2011). This is to say that it assists in measuring how customer brand gauge up against the competitors.
Social or technological growth with regard to the extensive use of the mobile devices as well as increasing disposable income will be projected as the major driver of the industry revenue growth hence necessitating the need of having a strong management authority which will assists in rebuilding the team or the employees’ morale. This is because, success is all about obtaining individual workers who are engaged in producing amazing products or telling stories relating to the core competencies of Skullcandy Company (Stokes, 2011). Authors who offer dissertation consulting at Edudorm essay writing service points that consequently, it is through these parameters that the consumers will be in the position of connecting passionately with the company’s brand and products. Rebuilding the base i.e. the values, culture and people, is one of the strategies which will enhance the production of remarkable products or emotional and authentic connection with the clients hence inevitably producing sound decision making and financial results.
Technological Base and Research Pursuits
In connection to that, value chain analysis R&D together with innovations or inventions at the forefront of the mission of Skullcandy Company continues to expand its technological base and research pursuits. This is to imply that its mission still comes to life via an in-house product development team or the availability of human potential labs which is basically a program which seeks in understanding how science, music, and technology can be used in unlocking human potential in the current economic world (Stokes, 2011). Tutors who offer dissertation writing guide at Edudorm essay writing service acknowledges that the other fact is that when it comes to issue of capturing the essence of the youths, culture, as well as explosive intersection of customer needs, creativity is the main factor which defines its culture. In the process of understanding the motivating factors for online purchases or making it easier for clients to shop all of the products they want, when and want it comes as the diver of its profound success (Melissa, 2013). This is usually true when it comes to the dominance in the world online retail.
Nevertheless, since selling online might have appeared to be a right choice, everyone recognizes the fact that in case Skullcandy Company was to sell to its targeted demographic group, it had to meet them where they are, which a social matter, and then motivate or take them where it desired them to go. This is to say that since Skullcandy Company had already spent his resources as the driving force for the digital innovation i.e. advertising, meeting the current requirements of the customers cannot be a strain to digital marketing (Ghuman & Aswathappa, 2010). Mentors who offer dissertation abstract writing at Edudorm essay writing service recognizes that there ought to be a diversified system in place which makes it easier for its fans to engage with the products through making instantaneous purchasing decisions. Anything beyond that scale means that there is the likelihood of losing the sale. Similarly, since the objective of Skullcandy Company is to ensure that its customers are well informed about its products it is expected that information is relayed to them in the most convenient way so that the purchasing process remains to be faster and friction-free.
Although this was a major step in the right direction, the team was still learning about performance issues and problems from their customers. Without any proactive real time performance monitoring and management tools, they simply were not able to see what was going on real time (Kakkar, 2009).
Skullcandy Company Branding and Savvy Expansion
With regard to its daily economic activities, the Skullcandy Inc is much careful in branding and savvy expansion. The products of Skullcandy Company (headphones), is much preferred because of its extensive focus on technology that is combined hand-free cellular techniques. The management authority realizes this real strength as a fashionable concept for their brand. Workers always race down the corridors of the boards which the objective of keeping focuses on the lifestyle hence pumping energy into the product brand.
On the contrary, as much has Skullcandy Company has expanded into massive retailers for instance Bet Buy and Target; it has turned down numerous retailers. Instructors who offer dissertation structure at Edudorm essay writing service argues that the reason for this is because the management wasn’t ready to diminish the edge of their brand thus making it to be available in various places. This is usually as a result of there much forecast on inventory. It is noted that Skullcandy Company does not keep too much inventory on hand as well as ensuring that there is not shortages necessitates the use of money in delivering them to the customers (Kakkar, 2009). This gives it a strategic ability of ensuring that the client gets the products quicker hence maintaining Skullcandy Company brand.
Challenges
The biggest challenge which has somehow become persistent is the need of associating new product development in three different developmental cycles at the same time. So as to ensure that this is overcome, Skullcandy Company ensures that its brand name is becoming well recognized and its products are made available in an ever broad range of outlets. This means that the investors will also be more concerned i.e. assessing the performance of Skullcandy Company so as to determine whether their funds were wisely invested. Besides that, even though its revenues have been increasing considerably, competition also lowers the net margin (Trent, 2007).
With respect to the general competencies of Skullcandy Company, the style trends and functionality in headphones is relatively easier to quickly imitate. Therefore, the major source of this competitive advantage is the extensive development of the brand loyalty amongst clients and distributors (Weske, 2012). Equally, the informal and small size atmosphere at Skullcandy ensures that there is still a close contact between members and their team and other personnel within the enterprise. Such deep connections in skateboarding and snowboarding words assist to the lining up of endorsement of funds.
Marketing Promotion at Skullcandy Company
In matter relating to promotion, the continuous use of social media for instance Facebook, Twitter, You Tube and Instagram have greatly improved the image of its products to customers through encouraging them to continued buying them. Teachers who offer dissertation writing service for students at Edudorm says that this then is to say that, the former category of Skullcandy Company’s product has the advantage of accessing and maintaining greater financial base and distribution of resources hence enjoying the economies of scale in return (Weske, 2012). Finally, by considering the strategies used for the sake of fine-tuning their own market entry, it is then vivid that the latter has extensively benefited from its day to day economic activities
To sum up, management consulting is regarded as being one of the earliest instances of business outsourcing. With it firms and managers usually seek advice as well as support for various issues which are critical as the strategy for tabling procedural matters for instance taxation and accounting. Trainers who offer dissertation help online at Edudorm essay writing service states that conversely, through the use consulting firms or consultants, majority of the business in the industry have remained to be prevalent for a long period hence no much research conducted on the same. The reason for this is because this strategies and practices of firms in the industry are viewed through the lenses of institutional entrepreneurship, organizational theories which assists in understanding the professional service firms
References
Melissa A. S, (2013). CASE 13: Skullcandy
Karami, A. (2007). Strategy formulation in entrepreneurial firms. Aldershot[u.a.: Ashgate.
Ghuman, K., & Aswathappa, K. (2010). Management: Concept, practice and cases. New Delhi: Tata McGraw Hill.
Weske, M. (2012). Business process management: Concepts, languages, architectures. Berlin: Springer.
Stokes, P. (2011). Key concepts in business and management research methods.
Kakkar, Arjun. (2009). Small Business Management: Concepts & Techniques for Improving Decisions. Global India Pubns.
Trent, R. J. (2007). Strategic supply management: Creating the next source of competitive advantage. Ft. Lauderdale, FL: J. Ross Pub.
