Stages of Change Faced By Firms
The Four Stages of Change Faced By Firms
There are four stages of change which are faced by firms or stages which firms meet while they embark on any transformation effort. Many firms go through these four quadrants and all members in organization have to go through the curves although some will take a short time to complete the change curve and others will take months (Erskine, 2013). The changes are normal but they bring setbacks to productivity if there is resistance in response.
Denial as one of the Stages of Change
This is one of the stages of change, people contradict with need for change in an organization. Writers who offer marketing management assignment help at Edudorm essay writing service notes that there is passive aggression while contradicting and at this point people tend to agree with changes but with unexpressed concerns. For example, a manager in the firm may say that the customers are reluctant to interactive services (Erskine, 2013). Then ideas are raised to contradict but they are shot down without an open discussion.
Emotional as one of the Stages of Change
As one of the stages of change, what happens is that self-esteem, productivity and aptitude seems to diminish. This simply happens because new skills are implemented, there are predictable conditions and there are obstacles here and there. Defensive reactions arise as a result of excessive debating. For example, there may be a need for change in management system and after implementation of a new system; the process fails to work (Erskine, 2013. This contributes to depression as people become cynical of future expectations.
Acceptance as one of the Stages of Change
As one of the stages of change, people accept the mistakes made in the 2nd stage and they set their minds on solving the firm’s problems instead of first identifying the problems. They take hold on little things which are positive and which can strengthen their courage to see the future. As they remember the recent pasts, they address the critical mistakes (Erskine, 2013).
Commitment as one of the Stages of Change
As one of the stages of change, people focus on increasing the productivity and self-esteem by strengthening each other through determination. They strengthen the relationships and trust, teamwork and they utilizes time together to learn lesson which accelerates growth with respect to the change (Erskine, 2013).
Stages of Change aspects of the economics
Telecommunications
- Customers: In telecom industry, stages of change customers occurs as a result of brand switching. Every customer has his own perception and behavior on different products. Experts who offer strategic management assignment help at Edudorm essay writing service indicates that this results in brand switching from one product to another and they do so either temporary or permanent. According to research, telecommunication industry has a high rate of brand switching and it is caused by high competition (Anderson, 2012).
- Technology: In worldwide, stages of change both international communication and internet have been changing and this had resulted in financial inequities and this has further contributed to telecommunication growth. Therefore, the global change, the telecommunications market in worldwide and the competition of services provider have caused the technological changes (Anderson, 2012).
- Competition: As a result of digital technology, the industrial structure has experienced stages of change where many networks proliferate and more interconnection is needed. Telecommunication industries such as cable TV, computers and others have become a single industry and new entrants such as media are entering into the market (Anderson, 2012). Authors who offer MBA assignment help at Edudorm essay writing service points that telecommunication operators are restricting the industries in a way that they are offering full services and this makes the businesses to buy products from a single supplier. In addition, incumbent operators have better incentives making them to minimize cost and rebalance rates. Also markets are reformed as they are deregulated and liberalized.
Retail Merchandising
a. Customers: Due to the variety of products, places and prices, stages of change in customers occurs. They also value their money and they are controlled by their frugal behaviors. They find new products, low pricing, retail environment and market structure.
b. Technology: Technology has changed in many was one of them being internet and this has affected business where some are moving in a higher rate and others in a low rate. Tutors who offer operations management assignment help at Edudorm essay writing service acknowledges that some businesses have flourished as a result of superior logistics and operating systems have been upgraded. The new technology of human interaction has aided retail industries and an algorithmic computation has helped the industries with data during stages of change (Anderson, 2012).
c. Competition: Retail merchandise competes with numerous competitors and the competitive environment give rise to various risks which impacts attractiveness of the store negatively. Consumer technologies have also contributed to unprecedented change and this has triggered retail commerce power. This has given rise to switching brands thereby creating competition among firms in productivity on stages of change (Anderson, 2012).
Higher Education
Customers: Financial collapse and economic crisis have influenced stages of change in the higher education both in micro and macro levels. In 21st century, high education consists of undergraduate students or else they are known as ‘non-traditional’ students (Anderson, 2012). Economic has changed in a way that many students are full time workers and at the same time they pursue their carrier.
- Technology: Technology in high education has changed where ‘invisible college’ has reemerged (Anderson, 2012). This means that scientific knowledge and informal networks have changed the structure. The education curriculum has also been transformed by offering oral communication, new writing skills and interpersonal skills.
- Competition: High education has been globalized and students worldwide are moving internationally. High education institutions are emerging internationally and colleges and universities in U.S are facing a great competition.
Airlines
a. Customers: There is a customer preference in airline industries and this provides them with real opportunities. Mentors who offer corporate strategy assignment help at Edudorm essay writing service recognizes that cost is being cut and financial performances are being improved in a sustainable way to create better relationships with customers. There is a new change in Airlines where they are focusing on creating ‘Social’ pace and this acts as strategy to create customers relationships (Anderson, 2012). Brand equity is required to engage real-time customers.
b. Technology; Technology in Airline has embraced stages of change as airline industry has grown rapidly. Low-cost carriers have contributed to the growth and operational efficiency. Advanced aircrafts engines have improved operations and minimized costs as well as mobile technology. With technology, there is better connectivity (Anderson, 2012).
c. Competition: There is a high rate of competition in the airline industry as a result of low barriers to entry. The nature of capital-intensive and fixed costs leads to market liberalization and globalization thereby increasing the competition rate.
References
Erskine, P. (2013). ITIL and organizational change.
Anderson, D. L. (2012). Organization development: The process of leading organizational change.
Thousand Oaks, Calif: Sage Publications.
