Mountain Man Beer Company
Marketing 4PS in Mountain Man Beer Company
Mountain Man Beer Company is a family business that was established by Prangel in 1925. He re-invented a mature family recipe that produced a tasty and sour flavor beer named as Mountain Man Lager. The beers reputation was well well-established all through the East and Central of the United State in the 1960s (Abelli 2007). Over the years the beer gained a lot of revenue and a wide spread market. Branding played a significant role in the purchasing of the beer in the Mountain Man Beer Company. Writers who offer marketing management assignment help at Edudorm essay writing service notes that this awareness on branding lead to the success of the company and in market research report, the mountain man lager brand was recognized among the many brands in the market. This paper therefore will discuss further on the strategies that the Mountain Man Beer Company applied with some of the alternative solution that are important in changing the business as well, as some of the major recommendations that would be recommended in the company.
Increase the Sales
The increase in its sales was also attributed to the quality production of the beer which was smooth, right quantity of water percentage. However the brand had a unique characteristic which the customers needed that is its bitterness, above average alcohol content and it attributed to the company’s brand impartiality (Abelli 2007). Experts who offer marketing assignment help at Edudorm essay writing service indicates that though the business was doing well it was however evident as the years went by that the product preference among the customers was changing and this had to call for a change in the Mountain Man Beer Company plans and strategies (Abelli 2007).
Challenges at Mountain Man Beer Company
With the coming back of Chris Prangel in 2006, he realized that the first time in the company’s history, the sales had declined as a result of the changes in the products preference in the market. He therefore sought to invent another brand specifically made to attract young drinkers into drinking the brand (Abelli 2007).
Another challenge that faced the Mountain Man Beer Company was the competition that resulted in two classes where in the first class there was the competition between the major domestic manufacturers. Authors who offer marketing dissertation help at Edudorm essay writing service points that the competition originated from the economies of scale of production and the advertising costs. The other class was from the middle domestic producers who had the similar marketing strategy as the other companies but had inadequate finances that would enhance them to be aggressive in marketing their products. The other competitor class was from the imported beer from other regions.
Use of the 4ps market strategies at Mountain Man Beer Company
One of the major solutions to Mountain Man Beer Company would have been applied in the company were the use of the 4ps market strategies. This involved the incorporation of price, promotion, product and place. Tutors who offer 4P of marketing assignment help at Edudorm essay writing service acknowledges that these components are important in the success of any company so long as they are utilized in a better way. Selling of the beer at an affordable and fair price considering the production cost is an important solution that would enhance competence of the company. Selection on the better place to market the beer is important as this creates great awareness to the people in that place hence resulting to high demand.
Promotion
Promotion is quite important in the Mountain Man Beer Company as it enhances potential customers to be aware of the beer brand and to have a taste of the beer due to the promoting techniques which results to increased sales. Mentors who offer marketing case study help at Edudorm essay writing service recognizes that quality production of product is a key to the success of sales of the beer brand. It is thus recommended that the company should adapt the 4ps marketing strategies to ensure that the company succeeds.
References
Abelli, H. (2007). Mountain Man Brewing Co.: Bringing the Brand to Light. Harvard Business School Cases, 1.
