Integrated Marketing Differences
Integrated Marketing Differences in US
Integrated marketing differences determines to a great extent the various communication strategies that should be utilized for marketing and advertising a product. The US culture can be described as low –text, individualistic and horizontal. The individualistic culture in US normally focuses on the individual identity, and this culture emphasizes on individual goals over the overall group goals and the needs of an individual over the collective needs of a group. In the individualistic cultures, direct expression of one’s opinion, self-assertion are encouraged and people in this culture express their needs and wants in a straight forward way. Writers who offer marketing management assignment help at Edudorm essay writing service notes that the American culture is more sensitive and receptive to the visual impressions, thus various colors kind would be used to give the advertisement the appropriate image (Mooij, 2010). Thus for the advertisements for the Smart Watch in the United States, the advert used would involve no product description or information , while using the image of a celebrity wearing the watch ,whose appearance conveys all the information that is necessary. In such an advert, most of the information is portrayed by the person with the name of the watch written as part of the little texts to identify it as a unique brand in the market. The other part of the information would have been verbal message that is explicit “Are you checking my timing”, may be to express how one can be successful in using the watch to keep time. The text on the watch would have been in white to direct the reader towards the one sending the messenger. The ad also focuses more closely on the watch, face and also the celebrity’s facial expression.
Integrated Marketing Differences in Japan
Integrated marketing differences through the culture in Japan can be described in three dimensions; collectivistic, communication style that is of high context and social structure that is vertical and hierarchical. The Japanese society members share many aspects of their normal life, homogeneous values and consciousness (Hooker, 2008). The adverts used in for the Smart Watch contain strategies that are more collectivistic based, which will ensure the approval of others as a group and giving the reader a deference. The culture is of high-context and thus the advert have more indirect and implicit strategies. Experts who offer marketing assignment help at Edudorm essay writing service indicates that the adverts have information or messages that are directed to the face of the reader, so that outlines the benefits the reader will obtain after buying the watch. In such a culture where there is close cultural networking, the smart watch is also marketed in trade fairs, where there is a lot of networking and through the pre-established relationships with friends, families and the community, the word of mouth serve as an important tool. This relies in mass advertising that is applicable in high-text cultures, but care is taken to ensure that the intended message is conveyed (Hooker, 2008). The adverts in the Japan market uses more than one person, which aligns with such a collectivistic society. This is aimed at building a relationship between the buyer and the seller, thus a better image of the product is portrayed.
Integrated Marketing Differences in Germany
In communication, integrated marketing differences indicates that Germans normally involves a culture that strongly avoid any uncertainty. The avoidance of uncertainty has a great influence on need for personal appearance. Thus in a German’s high distance personal appearance is necessary in order to uphold face (Mooij, 2010). The communication style in Germany marketing and adverts for the watch applies almost similar method that is individualistic and low –context.
References
Mooij, M. K. (2010). Global marketing and advertising: Understanding cultural paradoxes. Los Angeles: SAGE. 78-88
https://www.htmedia.in/blog/integrated-marketing-vs-traditional-marketing
Hooker, J. (2008). Cultural Differences in Business Communication. 8-12.
https://improvado.io/blog/integrated-marketing-communications
https://www.nu.edu/blog/what-is-integrated-marketing-communications
