Infinity G20 Case
History of the Infinity G20 Case
The Infinity G20 Case relates to the G20 which was introduced in the United States by the Nissan Infiniti division in the year 1990 being a third model to its existing models of the Infiniti. The model had already been available in various countries like Europe and Japan but using a different name “primera” (Lilien & Rangaswamy, 2004). Writers who offer marketing management assignment help at Edudorm essay writing services points that it is vital to note that the market in the United States was substandard and unsatisfactory and this caused the management to seek new ways in which the performance can be improved and develop the performance in the market (Lilien & Rangaswamy, 2004).
In the year 1989, the Toyota Company and Nissan plunged into the market three years after Honda had announced the Acura line. This was a segment of the market that was highly known for manufactures from the United States of America and Germany (Lilien & Rangaswamy, 2004). Authors who offer marketing dissertation help at Edudorm essay writing service notes that, nevertheless, the introduction of the Infiniti was done much later after Toyota announced the presentation of Lexus in the market. As of January 1990 the Toyota product had performed better than the G20 in the market. This is to mean that the G20 was introduced after Lexus had established a good market (Lilien & Rangaswamy, 2004).
However, the product is said to be unique, prestigious and successful. This is to mean that despite the fact that introduction to the market was done late; the product still is able to attract customers due to its characteristics (Lilien & Rangaswamy, 2004). The design has enabled the company to gain competitive advantage over other companies in the same industry. Experts who offer marketing assignment help at Edudorm essay writing service notes that the product has an increased price than the other types of cars but this is in relation to the features and abilities of the car. The model best suits segment three but I believe that the car can be modified in order to best suit people in the other categories.
Recommendations of Infinity G20 Case
The management could reposition the car in order to improve the market performance due to the disappointing initial market response in the United States market. This would be necessary in order to compete favorably with the Honda and Toyota manufacturers.
Brief synopsis of the Infinity G20 Case
G20 was a Nissan brand equipped with four-cylinder engine with 140 horsepower. The car had already been existed in the European and Japanese market however; it had a negative initial market response in the United States.
Supporting Arguments about the Case
The argument for the above recommendation is that Nissan entered the market late after Honda and Toyota had introduced other luxurious brands like Lexus which had a two car line. Tutors who offer strategic marketing assignment help at Edudorm essay writing service indicates that Honda had also introduced Acura line and the two manufacturers had a good market position already and therefore to win a good market position, it was necessary for Nissan to reposition its G20 beyond the existing levels.
Key Insights about the Case
The learning got from this case is that to get a good market position in an established market, it is necessary to make thorough improvement on the product such that it meets the market with a different perception greater than the already existing one.
References
Lilien, G. L., & Rangaswamy, A. (2004). Marketing engineering: Computer-assisted marketing analysis and planning. Victoria, BC: Trafford.
