Benefits of Social Media
Benefits of Social Media to Organizations
There are many benefits of social media that an organization can take advantage of in order to prosper. For an organization to prosper, it should ensure it comes up with set goals and objectives where employees work towards achieving those goals. Thus social media can be used by an organization which intends to achieve the goals since by the end of the day, getting huge profits is the main goal of all business organizations. Therefore the CEO of every company should advocate use of online platforms in the organization since the benefits of social media will result to generation of huge profits.
Benefits of Social Media in Achieving Business goals
The major goal of any organization is generating profits with the aim providing the best services and goods to the customers (Brossman & McGaha, 2011). One of the benefits of social media is that the online platforms can be used to accomplish this goal since through it, wide range of customers are reached thus more goods and services are provided to the customers. Writers who offer marketing dissertation help at Edudorm essay writing service notes that social media is one platform used by entrepreneurs and organizations during marketing since through it goods and services reach a wide range of people. An organization which uses social media is more advantaged since customers of the current generation love shopping online.
Competitive Benefits of Social Media
Social media ensures that competition is possible since businesses will post their items online (Brossman & McGaha, 2011). Social media ensures that organizations produce quality products and services because of the existing competition. Therefore organizations that embrace benefits of social media are more advantaged since they will manufacture goods and post them online for people to see therefore reaching their targeted customers.
Benefits of Social Media to Startups
A business starts with coming up with clear goals and objectives which it would like to achieve (Funk, 2011). Most organizations prefer marketing their goods and services with use of social media since many people will access the information. While some organizations prefer using print media such as newspapers, benefits of social media is that the online platforms are the fastest way of ensuring information regarding goods and services reach the targeted people. Thus CEO as the head of the organization should ensure that good strategic plans are created which will enable the business achieves its set goals and objectives. Experts who offer marketing case study help at Edudorm essay writing service indicates that poor management from the top management demoralizes the rest of the employees leading to failure and generation of loses to the organization.
Benefits of Social Media to Business Enterprises
The brand recognition is increased
One of the benefits of social media is that it promotes the products and services online to reach wide masses of customers thus enhancing visibility of the products and the organization (Funk, 2011). Social media ensures the organization gets new customers and is able to retain existing customers as well through marketing the products online. For example, customers may see various products being marketed via Facebook and end looking for organizations that are offering the services or selling the products.
The brand loyalty is improved
Another example of the benefits of social media is that most of the organizations that are active in the social media platforms have gained loyalty from most of their customers. Authors who offer marketing coursework help at Edudorm essay writing service points that companies should connect with their customers via the social media platforms and ensure customers remain loyal to their brand. Research shows that customers who shop online always follow the same brands and remain loyal to those brands.
Creation of more opportunities
Social media enables organizations enjoy the benefits of being socially connected to their customers. Managers are able to get feedback from clients and correct all the negative feedback given by customers. Social media enables organizations appreciate their customers and attract more customers as well.
Benefits of Social Media and How Social Media is different
Social media enables wide ranges of people get information thus targeted groups of people get access to the information (Bradley & Donald, 2011). Information reaches the destined people very faster compared to other platforms. It is cheaper to promote goods and services via social media compared to other platforms. Therefore social media is useful in promoting success of both old and new businesses therefore all organizations should use social media in promoting the goods and services they produce and offer.
Conclusion
From the above discussion it is clear to conclude that social media is very useful and an excellent marketing tool. Through it customers are identified, retained and other new ones are attracted. More opportunities are created and thus the goods and services reach wide range of customers. Thus there are many benefits of social media and they should be used by an organization if success is to be achieved and marketing is successful.
References
Brossman, M., & McGaha, A. (2011). Social media for business: The small business guide to online marketing. Raleigh, N.C: Outer Banks Pub.
Bradley, A. J., & McDonald, M. P. (2011). The social organization: How to use social media to tap the collective genius of your customers and employees. Boston, Mass: Harvard Business Press.
Funk, T. (2011). Social media playbook for business: Reaching your online community with Twitter, Facebook, LinkedIn, and more. Santa Barbara, Calif: Praeger.
