Social Media Usage for Marketing
Reflection on Social Media Usage for Marketing
Concerning the history of social media usage, I only knew that Facebook and Twitter are the topmost sites that have linked people across the world more than any other site has managed. I therefore knew them as social sites and just areas where traders met their customers. From the reading, I have learnt that the secret of Facebook’s success has resulted from the universal agreement of being open and honest (Digital Trends, 2016). Writers who offer marketing dissertation help at Edudorm essay writing service notes that these two virtues have made the users to develop trust in the social site therefore enjoying themselves as Facebook watches. I have also learnt how Facebook and Twitter came to win the web. The key factors for the rise of social media usage in Facebook were the “Like” button, thousands of inbuilt apps as well as its ease to operate. The most surprising thing I’ve learnt is that Oculus is owned by Facebook. This makes the future of Facebook to sound more shocking because if that trend of acquisition continues, Facebook will get hold of every social site. My first experience on Facebook was very nice because I met my schoolmates and the number of those that I know kept increasing each day (Digital Trends, 2016).
Increase in Social Media Usage
The social media usage is progressively increasing since 2005 when the statistics were taken. I think these statistics are reliable and accurate because most of the changes and advancements on social media usage are currently evident. What surprised me most is how the number of older adults of above 65 years shot so high from 2% to the current 35% (Perrin, 2015). This implies that old people back in 2005 were not yet familiar with social media compared to today. On the factor of age differences, I was expecting the social media usage for young adults who range between 18 and 29 years to be very high. It is in fact, 90% of the total usage which is quite normal for the youths. I could also expect that those people who live in rural areas are more likely to be less that those who are in suburban areas in media usage (Karr, 2015). However, I did not expect the number of Hispanics to be the same as that of the whites in the factor of racial and ethnic similarities. I rather expected the whites to hold a larger percentage of social media usage. According to these results, I fall under the category of young adults, white, living in suburban and of higher educational levels. This explains why I’m very active on the social media compared to other people in my neighborhood and relatives who are older and even have families.
Strategic Marketing
Social media has become the strategic places when a marketer would invest to meet customers. Social media usage offers cost effective means of marketing channel as opposed to public relations. Social media is designed with marketing tools that have been utilized to reach customers (DK New Media, 2016). Experts who offer marketing case study help at Edudorm essay writing service indicates that Facebook carries a very huge marketing potential with a record of 100 million for Messenger, 150 million for Groups and 100 million for WhatsApp. All other social sites are linked to Facebook hence facilitating the increment of members on Facebook. Facebook is incredibly large because it bought Instagram and WhatsApp hence it is worth large value (D’Onfro, 2015).
References
Digital Trends. (2016). The history of social networking
Perrin, A., (2015). Social Media Usage: 2005-2015: 65% of adults now use social networking sites – a nearly tenfold jump in the past decade.
Karr D., (2015). Social Media Demographics.
DK New Media, (2016). 14 Tips for Improving Your Organic Search Performance on Google.
D’Onfro J., (2015). Here’s a quick reminder just how enormous Facebook is
