Burger World Marketing in Africa

The Burger World had various reasons for entering Africa. One of the reasons was driven by the quest to expand the consumer class in Africa. This is because the American market has been growing for overtime with its demand increasing over the period of time. With the western market been saturated there rose the need for Burger World to try it in Africa as it is the last continent that hamburger has not penetrated (Hinshaw, 2013). Writers who offer strategic marketing assignment help at Edudorm essay writing service notes that this had to happen because if it never takes place in the present it will not happen in the near future. The experience from the western market saw the commodity being readily acceptable to the general population (Hinshaw, 2013). This was another driving strategy that led to its introduction due to its success in the fast food business.

Expanding Burger World to the African Market

The strategic factors do have a foundation as to why the Burger World restaurants were driven to Africa though some of these decisions cannot be justified as they were based on assumption rather than the actual African market. The decision to expand the consumer class in Africa was based on the western market rather what the African people could have wanted as their fast food. Due to the assumptions made that the African people will easily accept the Burger World products of the fast food restaurant made some of these companies trend cautiously as they were unsure of what Africa was ready for (Hinshaw, 2013). Experts who offer 4P of marketing assignment help at Edudorm essay writing service indicates that this can be driven by little or no appetite for the products. Trying to have the product in Africa just because it is the last continent with such hamburgers restaurant is not ideological as it does not put into consideration the culture of the people and what they would prefer to have. This decision is not justified as it does not have a strong foundation as to why it is important to venture such a business in Africa now than later (Hinshaw, 2013).

The Burger World New Marketing Strategies

The Burger World new strategies did not give enough weight of the African agribusiness (Hinshaw, 2013). This is because the supply chain of the fresh vegetable toppings and salads that required refrigerated trucks and proper warehouses was in limited supply. Authors who offer marketing dissertation help at Edudorm essay writing service points that the Burger World should have considered a way of having the vegetables in plenty by encouraging and having good agricultural practices that will drive the cost of the vegetables down by a great margin in order to make the products cheap. The issue of beef was not but into proper consideration due to the fact that the demand for the beef meet was more than the cattle ranchers could handle (Hinshaw, 2013). This has lead to an increase in price limiting the young African urbanite due to the extreme prices.

Recommendations

The new strategies that address the water shortage issue and the supply chain of the meat will yield to the success of hamburgers in the African market if dealt with properly (Hinshaw, 2013). Tutors who offer marketing case study help at Edudorm essay writing service acknowledges that by expanding their beef sources rather than just from the local herdsmen the price of the hamburgers will reduce making it more affordable to the young African who are fond of fast foods. By having all the items need for hamburgers readily available in African will signify a great commitment for the Burger World and hence their success due to the promotion of the local economy through various projects such as improved agribusiness (Hinshaw, 2013). Putting into consideration the success of pizza and chicken Inn, Burger World stands a chance of becoming successful. It success can also be attributed by massive advertisement of the products benefits in order to create awareness to the African people.

Reference

Hinshaw D. (2013). Burgers Face a Tough Slog in Africa Hardees, Burger King and Johnny Rockets Contend With Scrawny Cattle, High Produce Costs. Wall Street Journal.