Skullcandy Inc. typically creates world-class audio experience via the Astro Gaming and Skullcandy brands. The company creates both gaming and audio products for risk takers, pioneers, as well as innovators who assists inspiring to live at full volume. From new innovations in the science of human and sound potential, to collaborations with coming musicians or athletes, Skullcandy Inc lives by its mission of inspiring life at full potential through forward thinking ideas and technologies which fosters materialization and edge design (Ghuman & Aswathappa, 2010).<\/p>\n\n\n\n
The firm\u2019s audio brand has been inspired by reverence for youth culture and creativity which is seen in its products design and innovativeness. The firm has become an international audio brand since it was launched back in 2003, after it brought innovation, performance and the culture to its audio products. Writers who offer marketing management assignment help<\/a> at Edudorm essay writing service notes that there is a wide array of styles offered by the firm at various price points and there increased expansion into contemporary audio brands among products such as sport performance and women\u2019s offerings. The firm\u2019s mission has emphasized on development in technology and innovative products in order to remain afloat and competitive due to economies of scale (Skullcandy, 2015). It is widely acknowledged that majority of the business entrepreneurs do straggle with the main objective of maintaining the economies of scale since it is the main driver of economic development (Karami, 2007). With it, it means new business opportunities realized are used in introducing innovations into the market and secure competiveness of the economy.<\/p>\n\n\n\n In other words, the forward-looking objective of Skullcandy Inc is related to the general consummation of the tender offer or merger and any associated benefits of the acquisition through the Incipio of Skullcandy. It relies on available information regarding its current expectations, assumptions and forecasts as well as the involved number of risks which may occurs in the long-run. Moreover, some forms of uncertainties which have the potential of causing actual results may differ materially from those expected through the company\u2019s forward looking statement. Nevertheless, such uncertainties and risks are coupled with various factors of which some of them are beyond the control of the management authority. In particular, the risks which one or more closing circumstances to the transactions of Skullcandy Inc may not be waived or satisfied on a timely basis. This is to say that due to the fact that there might be some sort of material patters arising from the management authority\u2019s efforts, there is the need of satisfying the approval of the set objective of its establishment with regard to the economies of scale or the level of its competitors in the industry (Karami, 2007).<\/p>\n\n\n\n Without having that in mind, the activities of this firm may in return incur some unexpected costs, delays, or liabilities which are accompanied by adverse impact of viable product announcements i.e. operating performances and revenues, changes in demand of the company\u2019s product, changes in inventories pricing and gross margin pressure, control of expenses and the general loss of customers.<\/p>\n\n\n\n Skullcandy Inc operates in a market that is highly differentiated and competitive which is evidenced by a high differentiator design and many suppliers. The market environment is composed of constantly changing technology which has seen the increase in competition. Though this technology is constantly changing, it is not usually high end and mostly there is no external production. The market can also be viewed from buyers bargaining power point of view. There is a high fluctuation of demand, with buyers being price insensitive. There are many alternatives for the company\u2019s products because of the higher differentiation of the product and buyers are very aware of the product. A SWOT analysis of the firm can help in deciphering the real situation of the firm\u2019s strategic approach to the competitive market. The strengths of the firm can be derived from its authentic lifestyle brand which is a leader in the market (Skullcandy, 2015). The brand serves as a symbol of fun, which corresponds to the lifestyle of a young and active customer which gives the firm a competitive edge. Skullcandy Inc also boasts of a track record of innovation and the in-house team that deals with development of product and advancing of concept is an indicator of this capability (Belzer, 2016). Further strength arises from the firm\u2019s control of its distribution channel and the mix of the products which assist in the protection of the brand and thus maintain its authenticity. Experts who offer strategic management assignment help<\/a> at Edudorm essay writing service indicates that building on the foundation of pioneering in the distribution of earphones to retailers, the firm has maintained a distribution network that enables the targeting of its customers.\u00a0 The management team is proved and highly talented which brings deep expertise in product, brand and even distribution. The team shares the same passion as that of customers in art, sports, music and general youth culture which enables Skullcandy Inc to lime with the market. These internal factors are necessary in enabling the firm to overcome its weaknesses, chief of which is the inability to compete effectively due to frequent introduction new products especially from other established competitors such as Apple (Skullcandy, 2015). These represent the threats new substitute products.<\/p>\n\n\n\n The annual report of the 10-K also illustrates that the significant litigation, with regard to the intellectual property matters for instance risk associated disposition and acquisition, more especially those linked with international operations, affects matters relating to labor and employment in Skullcandy Inc. In addition to that, the shift in accepted accounting principles and the increase in new regulations of the corporate disclosure and governance standards affects the projected outcomes of this company (Ghuman & Aswathappa, 2010).<\/p>\n\n\n\n With respect to the above considerations, it should be noted that the company operates internationally or domestically. The brand of Skullcandy Inc is what symbolizes rebellion and youth, which in turn embodies its motto. Seemingly, it is the technology data analytic retailers and brands, which aid in monitoring the nature of competition available in the industry hence making it easier to track its rivals (Stokes, 2011). This is to say that it assists in measuring how customer brand gauge up against the competitors.<\/p>\n\n\n\n Social or technological growth with regard to the extensive use of the mobile devices as well as increasing disposable income will be projected as the major driver of the industry revenue growth hence necessitating the need of having a strong management authority, which will assist in rebuilding the team or the employees\u2019 morale. Tutors who offer MBA assignment help<\/a> at Edudorm essay writing service acknowledges that this is because, success is all about obtaining individual workers who are engaged in producing amazing products or telling stories relating to the core competencies of Skullcandy Inc (Stokes, 2011). Consequently, it is through these parameters that the consumers will be in the position of connecting passionately with the company\u2019s brand and products. Rebuilding the base, that is, the values, culture and people, is one of the strategies, which will enhance the production of remarkable products or emotional and authentic connection with the clients hence inevitably producing sound decision making and financial results.<\/p>\n\n\n\n In connection to that, value chain analysis R&D together with innovations or inventions at the forefront of the mission of Skullcandy Inc continues to expand its technological base and research pursuits. This is to imply that its mission still comes to life via an in-house product development team or the availability of human potential labs which is basically a program which seeks in understanding how science, music, and technology can be used in unlocking human potential in the current economic world (Stokes, 2011). The other fact is that when it comes to issue of capturing the essence of the youths, culture, as well as explosive intersection of customer needs, creativity is the main factor which defines its culture. In the process of understanding the motivating factors for online purchases or making it easier for clients to shop all of the products they want, when and want it comes as the diver of its profound success. This is usually true when it comes to the dominance in the world online retail.<\/p>\n\n\n\n Nevertheless, since selling online might have appeared to be a right choice, everyone recognizes the fact that in case Skullcandy Inc was to sell to its targeted demographic group, it had to meet them where they are, which a social matter, and then motivate or take them where it desired them to go. This is to say that since Skullcandy Inc had already spent his resources as the driving force for the digital innovation i.e. advertising, meeting the current requirements of the customers cannot be a strain to digital marketing (Ghuman & Aswathappa, 2010). There ought to be a diversified system in place which makes it easier for its fans to engage with the products through making instantaneous purchasing decisions. Authors who offer change management assignment help<\/a> at Edudorm essay writing service points that anything beyond that scale means that there is the likelihood of losing the sale. Similarly, since the objective of Skullcandy Inc is to ensure that its customers are well informed about its products it is expected that information is relayed to them in the most convenient way so that the purchasing process remains to be faster and friction-free. Although this was a major step in the right direction, the team was still learning about performance issues and problems from their customers (Kakkar, 2009).<\/p>\n\n\n\n With regard to its daily economic activities, the Skullcandy is much careful in branding and savvy expansion. The products of Skullcandy Inc (headphones), is much preferred because of its extensive focus on technology that is combined hand-free cellular techniques. The management authority realizes this real strength as a fashionable concept for their brand. Workers always race down the corridors of the boards, which the objective of keeping focuses on the lifestyle hence pumping energy into the product brand.<\/p>\n\n\n\n On the contrary, as much has Skullcandy Inc has expanded into massive retailers for instance Bet Buy and Target; it has turned down numerous retailers. The reason for this is because the management wasn\u2019t ready to diminish the edge of their brand thus making it to be available in various places. This is usually as a result of their much forecast on inventory. It is noted that Skullcandy Inc does not keep too much inventory on hand as well as ensuring that there is not shortages necessitates the use of money in delivering them to the customers (Kakkar, 2009). This gives it a strategic ability of ensuring that the client gets the products quicker hence maintaining Skullcandy Inc brand.<\/p>\n\n\n\n The biggest challenge, which has somehow become persistent, is the need of associating new product development in three different developmental cycles at the same time. So as to ensure that this is overcome, Skullcandy Inc ensures that its brand name is becoming well recognized and its products are made available in an ever-broad range of outlets. This means that the investors will also be more concerned i.e. assessing the performance of Skullcandy Inc so as to determine whether their funds were wisely invested. Besides that, even though its revenues have been increasing considerably, competition also lowers the net margin (Trent, 2007).<\/p>\n\n\n\n With respect to the general competencies of Skullcandy Inc, the style trends and functionality in headphones is relatively easier to quickly imitate. Therefore, the major source of this competitive advantage is the extensive development of the brand loyalty amongst clients and distributors (Weske, 2012). Equally, the informal and small size atmosphere at Skullcandy ensures that there is still a close contact between members and their team and other personnel within the enterprise. Such deep connections in skateboarding and snowboarding words assist to the lining up of endorsement of funds.<\/p>\n\n\n\n In matter relating to promotion, the continuous use of social media for instance facebook, Twitter, You Tube and Instagram have greatly improved the image of its products to customers through encouraging them to continued buying them. This then is to say that, the former category of the company\u2019s product has the advantage of accessing and maintaining greater financial base and distribution of resources hence enjoying the economies of scale in return (Weske, 2012). Finally, by considering the strategies used for the sake of fine-tuning their own market entry, it is then vivid that the latter has extensively benefited from its day to day economic activities<\/p>\n\n\n\n To sum up, management consulting is regarded as being one of the earliest instances of business outsourcing. With it firms and managers usually seek advice as well as support for various issues which are critical as the strategy for tabling procedural matters for instance taxation and accounting. Mentors who offer corporate strategy assignment help<\/a> at Edudorm essay writing service recognizes that through the use consulting firms or consultants, majority of the business in the industry have remained to be prevalent for a long period hence no much research conducted on the same. The reason for this is because this strategies and practices of firms in the industry are viewed through the lenses of institutional entrepreneurship, organizational theories which assists in understanding the professional service firms.<\/p>\n\n\n\nObjective of Skullcandy Inc<\/h2>\n\n\n\n
Skullcandy Inc Marketing Environment<\/h2>\n\n\n\n
Skullcandy Inc Social or Technological Growth<\/h2>\n\n\n\n
Daily Economic Activities<\/h2>\n\n\n\n
Challenges Facing Skullcandy Inc<\/h2>\n\n\n\n
Marketing and Promotion Channels of Skullcandy Inc<\/h2>\n\n\n\n
Conclusion<\/h2>\n\n\n\n