{"id":6430,"date":"2026-06-09T10:43:15","date_gmt":"2026-06-09T10:43:15","guid":{"rendered":"https:\/\/www.edudorm.com\/learn\/?p=6430"},"modified":"2026-06-09T10:43:19","modified_gmt":"2026-06-09T10:43:19","slug":"samsung-electronics-company","status":"publish","type":"post","link":"https:\/\/www.edudorm.com\/learn\/study-hub\/marketing\/samsung-electronics-company\/","title":{"rendered":"Samsung Electronics Company"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Business Strategy of Samsung Electronics Company<\/h2>\n\n\n\n<p>Samsung Electronics Company is a multinational company in South Korea. The company has various affiliated business located in different place in the world. It is ranked as the largest manufacturer of communication devices. The corporation has set a manufacturing strategy by ensuring the availability of manufacturing facilities in different countries namely Korea, Vietnam, China, Indonesia, India and Brazil (Christiansen, 2016). In 2010 and 2014, Samsung achieved huge benefits from the strategy. The strategy in manufacturing has helped the company in competitive markets, gaining core competence and adding value to the business.\u00a0In the production process, the company participates in producing parts and components and designing.\u00a0In other words, Samsung Electronics Company is able to compete with other rivals such as Apple through being involved in a complete production process. In manufacturing sector, the company has product lines and prevents the overproduction risk in high tech industry (Christiansen, 2016). Writers who offer <a href=\"https:\/\/www.edudorm.com\/edudorm-services\/dissertation-services\/dissertation-marketing\/marketing-dissertation-help\">marketing dissertation help<\/a> at Edudorm essay writing service notes that other important point is that Samsung Electronics Company does not concentrate on outsourcing but rather it employs the business model of \u2018making\u2019 and this plays an effective role in manufacturing consumer products.\u00a0 Samsung is able to save the costs of production and control the process of manufacture through opening subsidiaries in other countries.\u00a0It controls its subsidiaries through vertical integration and by having various technological knowhow; Samsung Electronics Company eliminates future rivals (Christiansen, 2016). In addition, by having a full control of Smartphone products, the corporation  ensures availability of products in the market hence enjoys a competitive advantage. Samsung phones have hardware components, it has control over the phone building blocks and it has an effective management on the hardware components (Christiansen, 2016). Lastly, Samsung uses an effective approach by involving the hierarchical governance in production networks.\u00a0 Hierarchical governance together with the entry strategy of \u2018focused market\u2019 helps Samsung Electronics Company in return on investment from production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Production And Design at Samsung Electronics Company<\/h2>\n\n\n\n<p>Samsung Electronics Company has a global focus in production and design.\u00a0 Since 2000, the company has been awarded more than 100awards. In 2004, Samsung was awarded five IDEA awards and it becomes the first company in Asia to receive award (Lee, 2006). Samsung Electronics Company has brought a global transformation in the past decades following that it has produced a well-designed phone product and the design strategy has helped Samsung Electronics Company to maintain it competitive edge in the global market.\u00a0 It has received various awards as a result of producing products which satisfies the customers both locally and internationally.\u00a0 In 2016, Samsung became the manufacture of year for producing quality smart phones and tablets.\u00a0 The <em>U.S Environmental Protection Agency<\/em> (EPA) awarded Samsung Company with <em>Sustainable Materials Management<\/em> (SMM) for producing Galaxy S6 (Lee, 2006).\u00a0 Samsung Galaxy is a quality phone with 100% recycled packaging and is made with sustainable materials. Samsung Electronics Company has exceptional innovation and its products have led to economic, social and environmental positive outcomes.\u00a0Experts who offer <a href=\"https:\/\/www.edudorm.com\/edudorm-services\/case-study-services\/case-study-management\/marketing-case-study-help\">marketing case study help<\/a> at Edudorm essay writing service indicates that since 2010 to 2016, Samsung Electronics Company has received several awards. For example it has received the following awards for phone production, in 2010, it becomes the Best Budget Mobile, in 2011, and it became the Smartphone of the Year and awarded for producing Galaxy S and in 2015 it become the Smartphone of the Year for Galaxy S6 edge (Lee, 2006). In 2016, it received several awards such as <em>Samsung\u2019s Galaxy TabPro S, Samsung\u2019s new ultra-lightweight Notebook 9<\/em>\u00a0and many more for producing quality telecommunication products which connects people with the world (Lee, 2006).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrated Marketing Communications<\/h2>\n\n\n\n<p>Samsung use Integrated Marketing Communications in ensuring effective communication. For example, in launching Samsung Galaxy SII, Samsung Electronics Company used advertisements, Radio, YouTube video, Micro-Sites and other means of advertisement to convey the message (Michell, 2010). Communication through social media connects customers with the company and increases the market sales through reaching the audiences. \u00a0The company communicates through media advertising where live commercials are portrayed.\u00a0 Message is also delivered through print advertising where customers and competitors view the Samsung\u2019s products. In print media, Samsung Electronics Company uses magazines with gender specification where each gender presents Samsung products in different way (Michell, 2010).\u00a0 This strategy of communication is effective in that people tend to share the information and the company is able to reach both local and national audiences. Radio is also a means of communication where the company provides verbal communication on the products or plays music which audiences like to listen. Television is mostly used by Samsung Electronics Company and it is an effective strategy to reach in the customers (Michell, 2010). Tutors who offer <a href=\"https:\/\/www.edudorm.com\/edudorm-services\/coursework-services\/coursework-marketing\/marketing-coursework-help\">marketing coursework help<\/a> at Edudorm essay writing service acknowledges that advertisers select the best time to reach the audience and takes short time to preset and demonstrate the products. TV shows and comedies are also used to advertise the products. Internet plays a significant role in delivering the message about Samsung products. Internet users can use the website to access Samsung information (Michell, 2010). They can also use Facebook and Twitter where they can view the products, comments and put responses. Samsung Electronics Company also uses viral marketing where products are portrayed hence creating company\u2019s recognition. \u00a0Other communication strategy which is used by Samsung Electronics Company is sales promotion. \u00a0It also has official <a href=\"https:\/\/en.wikipedia.org\/wiki\/Samsung_Electronics\">websites<\/a> with information based on products such as mobile phones (Michell, 2010). Customers also get navigational flow where they can get all information on Samsung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">References<\/h3>\n\n\n\n<p>Christiansen, B. (2016). <em>Handbook of research on global supply chain management<\/em>.<\/p>\n\n\n\n<p>Lee, D. (2006). <em>Samsung Electronics: The Global Inc<\/em>. Seoul, Korea: YSM, Inc.<\/p>\n\n\n\n<p>Michell, T. (2010). <em>Samsung Electronics and the struggle for leadership of the electronics industry<\/em>.<\/p>\n\n\n\n<p>Singapore: Wiley.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Strategy of Samsung Electronics Company Samsung Electronics Company is a multinational company in South Korea. The company has various affiliated business located in different place in the world. It is ranked as the largest manufacturer of communication devices. The corporation has set a manufacturing strategy by ensuring the availability of manufacturing facilities in different [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,6],"tags":[1681],"class_list":["post-6430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-marketing","tag-samsung-electronics-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung Electronics Company - EDUDORM FREE ESSAYS<\/title>\n<meta name=\"description\" content=\"Samsung Electronics Company is a multinational company in South Korea.... 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