Best of the Middle East will be a moderately priced 54 seat Middle East food restaurant that will be based on offering family style meals as well as services.\u00a0The restaurant will mainly offer specialty of the Middle East foods which will include both light and small portions diets for kids. Best of the middle believes in the special delivery of services based on its primary policy consummated culture.\u00a0 This can be regarded as the traditional Middle East and west outlook that will provide the consumers with the general sensation of being the primary priority of the restaurant (Shai, and Shapir, 87).\u00a0 Writers who offer marketing dissertation help<\/a> at Edudorm essay writing service notes that despite the fact that we are new in this market the love, as well as the taste of our meals, will be great and abundant.\u00a0 The Middle East food restaurant will be located in Boston, Malden MA which will provide huge accessibility to the target consumers.\u00a0The location will offer a huge access of individuals from the Middle East and American culture who truly loves Middle Eastern meals.\u00a0The Middle East food restaurant will offer all kinds of services to individuals in all age brackets.<\/p>\n\n\n\n The corporation will be individual owned and operated targeting a site that was previously utilized an Italian restaurant.\u00a0 Despite the fact that the location was formerly utilized as a restaurant the previous tenant took most of the equipment\u2019s, fixtures as well as furniture\u2019s which will thus necessitate a replacement sooner.\u00a0The location will additionally necessitate additional renovation in order to ensure that the lavatories are updated and also increase the spacing of tables in the dining section. The general d\u00e9cor of the Middle East food restaurant will mainly feature chairs accented with wood with a red and white cloths checked tables and chairs.\u00a0The dinner tables will utilize a surrounding of wooden chairs which has comfortable seating and leaning cushions.<\/p>\n\n\n\n The assumed sales projections stand at 1500 clients every week where the weekly sales will total up to approximately $20,000 or 1, 040, 000 every year. This results in an equation of about 300 dollars per square foot in the context of sales. This will, therefore, position BOME as a Middle East food restaurant with very high ownership concepts in regard to table servicing market as this generation can be considered are a moderate profitability in the restaurant market and this can, therefore, be regarded as a favorable investment (Pride, 247).\u00a0Experts who offer marketing case study help<\/a> at Edudorm essay writing service indicates that the Middle East food restaurant targets the Middle Eastern food lovers including those from the Middle East living in Boston. The startup cost for the restaurant will mainly be 350,000 dollars and as the owner, I will contribute 170,000 dollars and the remaining amount will be gathered from a proposed loan from the bank.\u00a0<\/p>\n\n\n\n The most important aspect of the business will mainly be grounded on the decisions of pricing as well as consumers satisfaction. Marketing will mainly be achieved through the use of technology such as social media and print advertising. Pricing will mainly be focused and set based on value as well as market pricing. The corporation will begin with 25 employees to ensure that cost of operation is not high (Pride, 247).<\/p>\n\n\n\n The location for the Middle East food restaurant business has a population of 60,293 and average income of 31,352 dollars. The location is associated with different benefits like the cities around the area have larger populations of individuals from the Middle East nations, for example, Boston with a population of 639,594, and $34,770 average income this provides a wider market for the Middle East food restaurant foods (Pride, 247). Another city would be Cambridge, with a population that less than Boston, but it also large compared to Malden, the population of Cambridge is 106,844 and average income of $48,446 (Pride, 248).<\/p>\n\n\n\n The target consumers being individuals with a high interest in Middle Eastern food the location provides a growth opportunity for the business. The location has not been fully explored with Middle Eastern food. In addition, individuals have to travel longer distances to get meals which are priced highly by the well-established firm (Pride, 248). The firm will, therefore, offer moderately priced, fresh, quality and healthy meals unlike what is being offered. Consumer satisfaction and good consumer services will be the main focus of the business.<\/p>\n\n\n\n The business is just starting and therefore it is mainly objected at gaining a favorable market share through the proposed marketing strategies which will help in gaining a competitive advantage. Currently, the major competitors of best of the Middle East are the \u2018\u2019chicken and rice, Mediterranean piper grill, committee restaurant, caf\u00e9 Jaffa and Bonapita\u2019\u2019 (Rhonda, 117). While reviewing the competitors it is clear that they utilize value and price strategy in developing the competitive market. In this case, BOME will be utilizing consumer satisfaction and health based diet as the primary competition strategy. The Middle East food restaurant will offer more affordable meals to ensure that individuals from different background are involved. There is a closing need of providing precooked meals and nutritious which will satisfy even the poor timers food consumers (Rhonda, 115). In preparing Middle Eastern foods in the location much speed is required and the competitors have not established this since meals mainly take even more than thirty minutes in preparation. BOME will surely work in changing this occurrence.<\/p>\n\n\n\n Bonapita Middle East food restaurant is a major competitor as it is intending on opening fresh stores in Boston in the beginning of next year.\u00a0The company is currently operating 6 stores around major cities. As indicated by the latest corporation revenue research it is clear that the annual revenue for the corporation exceeds 5million which is a representation of 75 percent growth rate as compared to the previous financial year (Rhonda, 114).\u00a0Tutors who offer marketing coursework help<\/a> at Edudorm essay writing service acknowledges that the growth is an encouragement to BOME which through the use of a competitive advantage will result in a wider exposure. Based on the large existence of competitors in Boston BOME can be an attractive merger or even acquisition intention. There are several competitive barriers that the Middle East food restaurant must be ready for.\u00a0This includes modality\u00a0 fast food\u00a0 modality\u00a0 availability which is characterized by unprepared periods, low investment capital, a unsegment market that has not be explored fully, nutritious,\u00a0 fast,\u00a0 fresh,\u00a0 price and quality competitive\u00a0 options and\u00a0 identifiable product\u00a0 and effective\u00a0 management (Rhonda, 117).<\/p>\n\n\n\n The business has several advantages over the competitors since it will enter into the well-established market. This means that the efforts that will be utilized in creating of brand awareness will not be high. The marketing philosophy places it at an advantage because the product will be fresh and nutritious which matches the market trend (Mbengeranwa, 14).\u00a0However, the corporation will have to deal with huge cost and risk as a starter. This will thus require the business do extensive research to avoid the occurrence of the capital risk. In addition, the company will employee experienced personnel\u2019s in the management department to lower the amount of marketing and operating risks. The business is oriented on the wellbeing of individuals which will hold a positive impact on the society and the economy in general (Mbengeranwa, 14).<\/p>\n\n\n\n The competitors are characterized by different strengths and opportunities in that, they have well-established the brand with a strong focus as well as quality.\u00a0Their prices are also established based on competition and the fact that they are established firms.\u00a0The competitors have well managed and experience teams which show that they operate on low risk and the market condition in additionally favorable.\u00a0 However the firms are characterized with the following weaknesses their brand awareness is not strong, their brands are not diversified and differentiated and they offer their brands\u00a0prices based on competition thus ignoring healthy and the changing lifestyle changes.\u00a0This, therefore, makes their products to be vulnerable to the changing times (Mbengeranwa, 14).\u00a0<\/p>\n\n\n\n For BOME consumers are the general priority of the business. The\u00a0 major\u00a0 target group of the first\u00a0 set of\u00a0 middle eastern foods is a resident of Boston, MA which fits the status of\u00a0low to\u00a0higher\u00a0income\u00a0 generators with healthy and tasty lifestyle goals.\u00a0The initial phase of the business will generally entail creating awareness of the products and the major franchises that the business will target are university institutions (Mbengeranwa, 15).\u00a0In extending the idea the brand will also target those that are seeking for value branded and low-cost products in supporting both organized and private events.<\/p>\n\n\n\n Given that the United States holds the first position in the global market of fast foods the corporation will utilize the market strategy of rapid penetration through the market (Rhonda, 118).\u00a0 Authors who offer marketing essay help<\/a> at Edudorm essay writing service points that this will be achieved through placing the business in the location where there is a high consumption of takeaway and dining Middle Eastern foods.\u00a0 The market will be expanded through addition stores via franchising to different locations to optimize the competitive as well as a marketing approach.\u00a0 Given that the market for fast foods yields more than a hundred and five billion yearly the chances of developing the existing and fresh products is very accurate.<\/p>\n\n\n\n The\u00a0corporation marketing objective is\u00a0 to ensure\u00a0 that it is positioned\u00a0 well and the consumers gain the confidence in consuming\u00a0fresh\u00a0 and healthy\u00a0 products which will be\u00a0enhanced with great consumer experience.\u00a0The marketing\u00a0objectives, in this case, will include\u00a0brand capitalization via\u00a0 diversification of product and franchising,\u00a0gain and\u00a0 sustain high\u00a0 margin\u00a0gross of\u00a0products, position the corporation as the alternative for quality, tasty, healthy and\u00a0 traditional\u00a0options and establish the restaurant’s brands via retailing (Mbengeranwa, 16). Due to the growing health consciousness, it is very good for the food industry to main appealing and healthy meals. In ensuring that the economic environment is successful all the factors will be considered adequately. The moderate pricing of products will ensure that the corporation attracts a good share of the market via the differentiation of goods.<\/p>\n\n\n\n The business will be situated in Boston, Malden MA. This is because the location has a lot of Middle Eastern and Americans who love the Middle Eastern food in that area.\u00a0This idea is feasible because there is not a Middle Eastern restaurant with different types of Middle East food restaurant at that area. In addition, people come all the way to providence and other places to enjoy the limited and pretty high priced food. This means that there is obviously a market demand at that place (Mbengeranwa, 17). The Middle East food restaurant will be operating for fifteen hours\u00a0each day which will allow the employs to work in shifts and to get adequate time to rest and organize operations.<\/p>\n\n\n\n The corporation will be objected on forging fresh and vibrant quality foods brands in the fast food sector which will work in challenging the existing operators through providing tasty, fresh and more expertise options to the consumers (Shai, and Shapir, 87).\u00a0Mentors who offer marketing management assignment help<\/a> at Edudorm essay writing service recognizes that this will thus help in developing a robust model of the business which will be grounded on high yields and low operation cost. Through franchising BOME visions that, it will dominate the domestic market which will help in the global operation.\u00a0 The corporation will additionally diversify its products through product keeping and catering in places the supermarkets.<\/p>\n\n\n\n BOME holds the strategy of getting acquisition from a different firm in the next five years through posting large sales and revenue. In addition to the particular period, the corporation may consider merging as an exit strategy. Raw products will be sourced from the selected suppliers and the corporation will utilize the strategy of restocking which will help in preserving products to ensure that sales and preparations of meals are not affected.<\/p>\n\n\n\nSituational Analysis for Middle East Food Restaurant<\/h2>\n\n\n\n
Competition Analysis for Middle East Food Restaurant<\/h2>\n\n\n\n
Business Model for Middle East Food Restaurant<\/h2>\n\n\n\n
Market Analysis for Middle East Food Restaurant<\/h2>\n\n\n\n
Operation Analysis<\/h2>\n\n\n\n
Works Cited<\/h3>\n\n\n\n