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Over the last fifteen years or so there has been a steadily increasing desire for design to prove its commercial value, to demonstrate to clients that their investment is tangibly worth it

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Essay:
“Over the last fifteen years or so there has been a steadily increasing desire for design to prove its commercial value, to demonstrate to clients that their investment is tangibly worth it.” Design Council 2010
Please discuss how design can prove its commercial value with a measured ROI; explore two fashion case-studies citing at least 5 relevant academic/industry references.

70 Words  1 Pages
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