Questions We Can Help You To Answer

Paper instructions:

Dyson is a great example of a company that invigorates markets once considered to be mature and boring. This is not an accident.  Choosing and developing new products requires careful consideration with regards to the consumer, the marketplace and the current product portfolio.  This case study will allow you to delve into the mind of James Dyson and examine the strategies behind new product development.

Research and analyze the product strategy at Dyson. The following articles will assist in your analysis. However, you will need to conduct additional research to complete your analysis.
•Creative Force 
•Dyson on Fast Electronics Trajectory


Instructions

•What is Dyson’s product strategy?


◦Do Dyson’s new products enhance that strategy? How?


•How does Dyson differentiate its products? Is it effective?  Why?


•Discuss the impacts of the product lifecycle on Dyson products?


•What role does pricing play in the product strategy?


•Discuss the implications of new competitor like Shark on Dyson’s product strategy.


Guidlines

Your analysis must be a minimum of 1,000 words, but no more than 1,200. Your paper should formatted according to APA standards (double-spaced,Times New Roman,12-point font, 1-inch margins)