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Paper instructions:

Week 6 Assignment

The purpose this Assignment:  Improving and refining strategy implementation and performance monitoring. Show us that you have read and understood the required readings, links and attached files - quote them where appropriate.

Required Reading:

http://www.netmba.com/accounting/mgmt/balanced-scorecard/

http://www.quickmba.com/accounting/mgmt/balanced-scorecard/

Read the attached PPT “Balanced Score Card” that explains the balanced scorecard

Read the attached document “Required Information on Metrics” for information on metrics


Assignment (6%):  Part I. Create  Balanced Scorecard

1. Build a Balanced Scorecard for Oracle Corporation and focus on the Software division. Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. 

It is essential to understand what metrics are. Be sure to study the lecture material on "More Information on metrics" In this assignment, the specific information needed to calculate each metric should be explained. For each metric state the appropriate target value and the actions that need to be taken to achieve the target. 

The paper should be no more than 15 pages, including the reference list, and be formatted in accordance with the APA guidelines as modified for the MBA program (http://info.umuc.edu/mba/public/MBA-apa.html). 

Please format your paper in Microsoft Word. 

Metrics

Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective. 

If you would like to see a sample table of metrics, here is one example:


Sample Table of Metrics for an Example Business Unit



Perspective    Objective    Metric    Target Value
Financial    Revenue Growth

Operating Profit Growth

Short-term Solvency

Long-term Solvency    Annual Rate of Growth

% EBIT/Sales

Current Ratio

Long-term Debt/Equity    > 6%
> 7%
> 2.0
< 30%
Customer    Increase Number of Customers

Maintaining Transaction Size

Improve Customer Satisfaction    Annual rate of Customers Increase

Average Transaction Size

Median Score: Customer Survey    > 5%

> $600
> 90%
Internal    Product Improvement

Ratio of New to Old Products

Maintain Market Share    % R&D Expense to Revenue

Ratio of New to Old Products

Market Share %    > 4%

> 8%

> 24%
Learning    Employee Training

Employee Turnover

Employee Compensation    Annual Hours of Employee Training

Employee Turnover

Average Compensation    > 30,000

< 3%
> $38,000