Questions We Can Help You To Answer

Paper instructions:

To get started here is your beginning point. http://www.myrolltop.com/index.html

Research it 
Discuss Rolltop backgroung history
what are key facts and findings about the Rolltop
what is/was rolltop's Target market/Market Segments
demographis/psychographics
swot analysis - do this analysis for rolltop
Provides strategies for rolltop may have used from this analysis
why did Rolltop fail
what were its challenge
if you headed marketting for rolltop what would you have done differently
what stages of the PLC did rolltop achieve
discuss specifics ( do not define phrases of PLC- discuss what phase rolltop is in
How would use of the CRM have resulted in a potentially better outcome for rolltop
what should Rolltop have used.