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Paper instructions:

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the assignment is to create a marketing plan for Netflix, the part that you'd write about is the promotion part.

(((add on to the promotion part in the attachment below named promotion- Marketing plan.)))

you can use the MP sample paper as a guide only.

instructions are below

MARKETING PLAN CHECK LIST
This checklist should help you ensure you include every area necessary for a thorough plan. Note that just inclusion of a topic will not necessarily lead to a good grade. Evaluation of each area is based on your clarity and quality of your information and your discussion of that information.

SITUATION ANALYSIS
REVISED 16 pages max- situation analysis (use the feedback from grader, and your own improvements). YOU MUST make the appropriate changes or 2x points will be deducted!

The part that you'll write about is the promotion. below you'll find the checklist. Plus I'll include 2 written pages about that part that you'll need to add on it.

-PROMOTION
Maximum 5 pages; add the charts & graphs to the appendixes
Choose a combination of promotion mix elements and explain WHY they are appropriate
Provide detailed information (costs, timing, expected reach, etc.) about the message conveyed via EACH ELEMENT CHOSEN
Describe how the promotion mix is integrated: all elements reinforcing each other (consistency & complementarity)