Questions and Topics We Can Help You To Answer:
Paper Instructions:

My team is competing with other marketing agencies for Howl’s business www.howlinhampdencom. I only need part 1 and part 2 of the paper. Part 1: situational analysis: company and product history; product background (first phase) past advertising themes, significant environmental influences (social influences), current brand SWOT (including problems and unique features of the brand), relevant marketing data.

Product evaluation: comparison to direct and indirect competition(list main competitors) in terms of how customers perceive the different brands in the market, their creative themes and marketing efforts and the product features, consumer perceptions and satisfaction, retailer perceptions, distribution.

Consumer evaluation: demographic profile, psychographic profile (values and lifestyle),behavioral profile (consumption level and situation, where it is used, attitude toward product, loyalty)

Part2 
Demographics 
Psychographics
Behavioral 
    Purchase occasion
    Benefits sought
Brand positioning 
The location you want to o hot in customers mind 
What you want the customer to perceive about you 
The image you want to convey to your customers 

Attached are some questions we were able to get answered from HOWL

Also there a few websites I’ve checked out that might be helpful. Yelp, Facebook and Instagram 
Hampden village merchant association 
There are several business in the area that cater to pets: the portrait studio, Hampden veterinary hospital, barks and bloom lls, animal reiki alliance, Maryland SPCA, Maryland animal sanctuary.